The use of background music (BGM) significantly improves the viewer’s mood and the emotional appeal of any footage. Complementary content can encourage viewers to remain glued to a piece, while clashing content can accomplish the exact opposite. In this manual, we shall provide useful tips regarding the selection of BGM for various videos, in order to help achieve a specific audience.
A Knowledge of the Importance of Bgm
Before we proceed to different categories of videos, it’s crucial to outline the reasons behind the significance of BGM:
- Sets the Mood: Music brings emotions and gives the video a certain atmosphere.
- Fills Gaps: BGM may disguise embarrassing pauses and ease the manual work of cutting/editing the film pieces together.
- Enhances Storytelling: Music may accentuate climactic moments and thus, enhance the overall arch of the story.
Selecting background music for different video types
A) Vlogs and Personal Content
Mood: Informal, Merry, and Relaxed
For instance, in the case of vlogs, especially lifestyle and travel, the music should be engaging, but should not steal the show. It can be an upbeat tune or a slow melody depending on the content. The task is to assist your character and make the spectator interested but not bouncy.
Tips:
- Cheerful acoustic or Indie tracks may help add a personal feel to the content.
- Do not use any intense and loud tracks that will cover your voice over.
- The BGM should be relevant to the subject of the vlog (adventurous – travelling vlog, and lean back – at home).
B) Corporate and Business Videos
Mood: Formal, Clean, Candid
For instance, corporate videos command a specific type of background music that unambiguously communicates professionalism. Instrumental music that has little or no distraction is the violin sheet music, and in this case, one should not be dominant.
Tips:
- Keep the tone neutral with tempered soft piano music or even light ambient instrumentation.
- The sense of rhythm should be consistent, and no sudden cuts in rhythm tempo are encouraged.
- Select corporate music tracks without copyright restrictions so as to enhance professionalism.
C) Product Demos and Tutorials
Vibe: Clear, Calm, Focused
For instructional videos or product demonstrations, your goal is clarity. The music should be subtle, aiding the pace of the content without overshadowing the main message.
Tips:
- Opt for low-tempo ambient or electronic music.
- Choose tracks with no lyrics to avoid distracting from the instructions.
- Keep the volume low, ensuring your voice or the visuals are the focus.
D) Promotional Videos and Ads
Vibe: Energetic, Dynamic, Catchy
Promotional videos need to grab attention quickly. The background music should reflect the energy of the product or service being advertised. High-energy music can inspire action and excitement.
Tips:
- Use bold, upbeat tracks to create excitement.
- Match the BGM to the target audience (trendy music for younger audiences, elegant for luxury products).
- Ensure the music complements any key points or calls to action.
E) Documentaries and Storytelling Videos
Vibe: Emotional, Atmospheric, Dramatic
For documentaries or storytelling content, the BGM should emphasize the narrative. Emotional or cinematic music helps evoke empathy and enhance the storytelling aspect.
Tips:
- Use orchestral or atmospheric music to build emotion.
- Sync music with the key moments in the story to create impact.
- Choose slower, contemplative tracks for serious or reflective cont
F) Gaming Videos
Vibe: Energetic, Intense, Engaging
This is gaming and so, there is a need to incorporate active music in the background that matches the pacing of the game. This is applicable whether it is, a shooting range or a how to play strategy tutorial. The sound is meant to augment the outlook.
Tips:
- Focus on customizing electronic, EDM, rock for action-packed shoots.
- Do not allow the music to overshadow the in-game sounds, rather maintain the intensity.
- Use music that fits the targeted audience and the type of game being played.
Licensing Considerations
With regard to copyright and licensing, each and every video should bear in mind the background music used for it. Here are some options for finding royalty-free or licensed music: Here are some loo or offer music that is risk free or allow the copyright with payments.
- Youtube Audio library: A good option for background free music and sound effects.
- Epidemic Sound & artlist: Subscription-based services customize suitable quality music for the videography.
- Creative Commons: Find music with CC licenses that allow their use in videos.
How to Choose Copyright-Free Music for Social Media Creators
Leveling Off The Volume
Whether the music is great or terrible, if it is excessive or inadequate for the video, it still spoils the video. Bear in mind that the music should accentuate, but not overshadow the voices or the story. If necessary, apply volume adjustment tools in the editing software so that the volume is aligned to the content but does not overshadow it.
Test Run and Feedback
This should be used on a test audience or a sample background of the video where the music is intended to appear before sampling the background music. Ask people how well the accompanying music slot fits the images used in the video as well the storyline that the video seeks to put across.
Conclusion
Select background music for videos more wisely that you think that it corresponds with the atmosphere, the aim of your video and the audience. You can improve the quality of your content while ensuring that the viewers are interested by strategically selecting the type of music that corresponds with the nature of the video and adhering to the licensing regulations.